PLAYMATES TOYS ANNOUNCES 'STAR TREK' MOVIE LINE
Former Star Trek licensee returns to the brand that helped put them on the map for 2009's 'Star Trek' reboot
PLAYMATES TOYS BEAMS UP ALL NEW TOYS BASED ON PARAMOUNT'S HIGHLY-ANTICIPATED FEATURE FILM
COSTA MESA, CA – In celebration of the highly-anticipated premiere of Paramount's upcoming feature film Star Trek, debuting May 2009, Playmates Toys will launch a collectible line-up of all new toys that capture the cutting-edge look and feel of the new adventure, including highly detailed, articulated figures, vehicles, playsets and role play toys. Arriving on store shelves in Spring 2009, the first phase of the new Star Trek toys will include: three scales of life-like, fully-articulated action figures (3.75", 6" and 9") and accessories; a special 12" scale of collector figures; and iconic vehicles, such as the USS Enterprise with realistic features and details. Additionally, the line will include basic role play toys and deluxe versions boasting exciting electronic features; amazing and intricate playsets that are compatible with the 3.75" action figures; and more.
"We are proud to represent Star Trek, an important entertainment event, with highly-detailed and intricately designed new toys," said Pat Linden, Sr. Director of Boys Marketing at Playmates Toys. "With a full line of figures, vehicles, playsets and role-play toys, fans of all ages can relive their favorite moments from the feature film again and again." With an exciting new theatrical release and Playmates Toys extensive product line-up, Star Trek will continue its mission to "boldly go where no one has gone before," attracting a new generation of fans. Playmates Toys, Inc., is among the most well respected and innovative marketing and distribution companies in the global toy industry with a proven history in both the creation of innovative and imaginative products as well as the development and management of profitable, long-term brand franchises. |
