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Posted On: March 1st 2008
Posted By: Adam Coozer
Source: NY Daily News |
I read this three times and still don't know what the company does or what this stunt was about. Great reporting, Daily News!
Cashtomato money giveaway turns rotten with Union Square riot
Only in New York can a tomato get mugged for $4,000.
A money giveaway in Union Square by a company called Cashtomato.com turned rotten Friday when the impatient crowd bum-rushed the costumed organizers and ran off with the loot. One person was injured in the free-for-all.
"Make it rain!" and "Give me my money!" passersby shouted as the clock ticked down to the scheduled 2:29 p.m. publicity stunt, timed to mark Leap Day.
With five minutes to go, the antsy mob of 100 surged toward three workers dressed to resemble tomatoes and holding sacks and boxes of prizes up to $29.
"People grabbed and pulled on the bag," said Jason Buzi, an executive at the fledgling video-sharing Internet company.
"I didn't feel safe, so I let it go."
As he fled across the street, his colleagues dropped their sacks and scattered across the park - and a wild grab for the booty ensued.
Scavengers dove to the ground and elbowed each other out of the way to get at cash-stuffed envelopes and balloons and flyers and fresh tomatoes with bills attached.
"I got pushed down and trampled, but instead of money, all I got were tomatoes," said a dejected 29-year-old homeless woman who gave her name as Christine.
Read the full article here. |
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