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Posted On: June 17th 2008
Posted By: Bryan Kremkau
Source: www.totalassault.com |
Nike is soooo Punk Rock!
Nike 6.0 and punk stalwarts, Alkaline Trio, joined forces to translate the energy of action sports and punk rock into a pair of collaborative kicks. The Heart and Sole Air Zoom Cush and a limited run of messenger bags will be released June 27th exclusively at Jacks Retail Shop in Huntington Beach. Alkaline Trio recently kicked off their summer tour, supporting their new album Agony and Irony and the release of the shoe. The Heart and Sole Air Zoom Cush will be available at select retailers nationwide on July 11th.
"The collaboration between Nike 6.0 and Alkaline Trio was a natural fit. Punk rock's independent spirit is a common thread with action sports, and the band member's live the lifestyle we support." said Tim Reede, Nike 6.0 Product Line Manager. "We were able to create unique materials and details that reflect the band's history, resulting in a collaboration that truly tells a story."
"We chose red and black as the main colors to reflect our Chicago roots and pay homage to the Bulls. We are huge fans," said Matt Skiba of Alkaline Trio. "I'm also into sneakers, so seeing the swoosh and our logo on one product is unbelievable. The shoe looks amazing and provides some insight into who we are."
Custom design elements include reflective details and bike-tread inspired graphics, correlating to the band's formative years in Chicago where the members met while working as bike messengers. Distressed materials translate the punk ethos, and the Alkaline Trio logo is featured on the heel cup. The Heart and Sole Cush is constructed of all synthetics, supporting select band members who are vegetarian.
The Air Zoom Cush, new to the Nike 6.0 line, is a low profile action-sports shoe, built for high performance and increased responsiveness. The Cush features a one-piece toe vamp and V-oriented grooves in the sole to increase flex. For more information, and video content of Matt Skiba discussing the collaboration visit www.nike6.com (inside.nike6.com/alkaline-trio/)
Watch the video here.
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