Van Nuys, CA, September 4, 2007 - Independent record label Hopeless/Sub City Records recently commemorated a major milestone by surpassing $1,000,000 donated to charity since launching its philanthropic label Sub City in 1999. The August 26 celebration event was held at the Troubadour in West Hollywood and featured performances from Hopeless/Sub City artists Amber Pacific and All Time Low, as well as a special performance by students of Project MuszEd, a Los Angeles based music non-profit and the benefiting charity for the evening.
The event served not only to entertain, but more importantly to honor and thank partners, friends, and family who have generously supported Sub City's charitable efforts over the years. Awards of Recognition were presented to esteemed guests including; Kevin Lyman, founder of the Warped Tour, Sub City artist Thrice, Hot Topic President Jerry Cook and CEO Betsy McLaughlin, Warner Music Group's, WEA Corp., President and CEO John Esposito, Mitch Wolk, executive vice president of Alternative Alliance Distribution and Jac Holzman, founder of Cordless Recordings as well as KOCH Entertainment Canada President Dominique Zgarka, and Reese Butler, founder of the Kristin Brooks Hope Center.
Sub City was also privileged to receive a Certificate of Recognition from a representative on behalf of Congresswoman Grace Napolitano (D-CA), and a Certificate of Recognition from a representative on behalf of local Assembly Member Lloyd E. Levine as well as a Proclamation of Support from a representative on behalf of Councilmember Jan Perry, recognizing Sub City's charitable contributions to the local community.
The evening raised over $12,000 for Project MuszEd including all of the proceeds from the event's tickets sales, a donation from Billboard magazine, along with impromptu and inspired donations from Warped Tour's Kevin Lyman, and KOCH Entertainment Canada's Dominique Zgarka. Project MuszEd, is an organization that supports inner-city kids with a talent and passion for music, giving them access to post high school education and training which they could not afford on their own. The funds raised at the event are directly benefiting Project MuszEd students in their pursuit to attend the world-renowned Berklee College of Music in Boston, MA.
Since the launch of the Sub City imprint in 1999, Hopeless/Sub City has released over 30 albums, with the first charitable recipient being the Foundation Fighting Blindness, chosen due to Hopeless Record's founder Louis Posen's personal experience with a retinal disease. Since then, Hopeless/Sub City has gone on to raise funds and awareness for more than 50 non-profit organizations. Over $100,000 was donated to south central Los Angeles drop in center A Place Called Home, from the sales of the 2002 album "The Illusion of Safety" by break- out Sub City artist Thrice. In addition to releasing music, Sub City has created and operated the annual Take Action Tour; celebrating its seventh consecutive year. Benefiting charity of the Take Action Tour, The Kristin Brooks Hope Center, has been the leading recipient of donations to date from Sub City projects.
The Sub City label aims to have an impact that goes beyond music, by subsidizing non-profit organizations while spreading social awareness. Beyond the alternative rock scene, the company has already reached people through press, radio, TV and through local, state and federal governments. |
