Band encourages youth vote, uses Eventful Demand to let fans decide where it will tour
SAN DIEGO, CA, June 24, 2008 – Eventful (http://eventful.com), the leading global events Web site, has joined forces with rock band The All-American Rejects to route their next tour and encourage voter registration through Rock the Vote, an organization dedicated to building political power for young people. The All-American Rejects, who won an MTV Video Music Award for Best Group Video for "Move Along," are currently in the studio recording the follow up to their multi-platinum sophomore CD, Move Along, and turning to their fans to decide where to tour. Through Eventful's Demand service, The All-American Rejects have launched a nationwide competition in which the top 5 cities win a concert.
Eventful Demand enables fans to influence where their favorite artists perform by creating grassroots campaigns to "Demand" the artists to come to their town. Thousands of artists, comedians and even politicians are using Eventful Demand to connect with their fans and empower them to help shape their tour. Eventful Demand is quickly becoming a phenomenon in the music and entertainment industry.
"We get tons of requests to play in cities all over the world, and since we can't make it everywhere, we're really excited to be able to let our fans decide where to go. A great bonus is to be able to spread the message about how important it is to get involved and register to vote in the upcoming election. We're excited to be working with Eventful and Rock the Vote on this unique competition," said The All-American Rejects.
"We are encouraging fans to register to vote at the same time they are voting for The All-American Rejects to play in their city. Connecting voter registration to pop culture and music is core to Rock the Vote's mission to engage young people across the country who are demanding to be heard in this historic election," said Heather Smith, Executive Director, Rock the Vote.
Launched today, June 24th, The All-American Rejects Demand competition will continue through 2:00 p.m. PT, September 15, on Eventful. The winning cities will be announced on September 15.
"It's an honor to work with Rock the Vote and The All-American Rejects to promote voter registration and broader youth engagement in the political process," said Jordan Glazier, CEO of Eventful. "We're excited to help The All-American Rejects give their fans the power to shape their tour."
Along with MySpace, YouTube, and iTunes, Eventful is quickly becoming an essential part of the online marketing toolkit for performers and artists, empowering fans to influence the touring decisions of their favorite performers and enabling performers to make the best decisions about where to tour.
Fans can log on to eventful.com/allamericanrejects, www.myspace.com/allamericanrejects and www.rockthevote.com/ to register to vote and join the competition to Demand a performance from The All-American Rejects.
About Eventful, Inc.
San Diego based Eventful, Inc., operates Eventful.com, the leading events Web site, which enables its community of users to discover, promote, share, and create events throughout the world. Eventful users select from nearly 8 million upcoming events taking place in local markets throughout the world, from concerts and sports to singles events and political rallies. Eventful's Demand service enables users to influence where their favorite performers appear by creating grass-roots campaigns to "Demand" them in their town. Visit Eventful at eventful.com.
About Rock the Vote
Rock the Vote's mission is to engage and build the political power of young people in order to achieve progressive change in our country. Rock the Vote uses music, popular culture and new technologies to engage and incite young people to register and vote in every election. And we give young people the tools to identify, learn about, and take action on the issues that affect their lives, and leverage their power in the political process. Rock the Vote is creative, effective, and controlled by nobody's agenda but our own — we tell it like it is and pride ourselves on being a trusted source for information on politics. We empower the 45 million young people in America who want to step up, claim their voice in the political process, and change the way politics is done. www.RockTheVote.com. |
