CAN'T WAIT FOR THE ‘24' SEASON PREMIERE? "THE ROOKIE" OFFERS EXCITING NEW CONTENT NOW
Degree Men® Delivers New Branded Entertainment Adventures On-Demand and On-Line
CHICAGO (March 17, 2008) – It's been nearly a year since television audiences have seen Jack Bauer, but the counter terrorism battle rages on. For fans who can't wait until January 2009 for the return of ‘24', Degree Men® presents The Rookie: Day 3 Extraction.
The Rookie: Day 3 Extraction digital shorts chronicle the further adventures of American Counter Terrorism agent, Jason Blaine. Set within the same high-stakes world as ‘24', Blaine races against the clock to try rescue his boss, who is kidnapped by a nefarious drug cartel. This year's digital shorts will be released in six chapters, with each lasting three to four minutes.
Rodney Charters, ASC, CSC, who has directed past episodes of ‘24', directs The Rookie: Day 3 Extraction and delivers the trademark style and universe of the Fox Emmy-winning hit.
"We've done everything possible to keep The Rookie: Day 3 Extraction true to the ‘24' universe," said Charters. "The storyline will help get fans of the show excited for Season Seven and bring our brand to life in a have-to-see way."
Catch the Action…When and Where You Want
Degree Men protects men like The Rookie ... men who take risks and meet any challenge head on. Because those men are always on the move, Degree Men is giving fans access to The Rookie: Day 3 Extraction when they want it, where they want it. The shorts, which will debut on Monday, March 17, will be available in the Searchlight section of Comcast's On Demand service, www.DegreeRookie.com, while DirecTV will debut the content on Monday, April 7 on channel 115.
The Rookie: Extraction
Both online and on-demand properties provide access to exclusive content, including hi-definition versions of The Rookie: Day 3 Extraction in Dolby 5.1 surround-sound, behind-the-scenes footage, as well as an innovative sweepstakes featuring several over-engineered prizes, including a new Hummer H3 sport utility vehicle. Five additional digital shorts of The Rookie: Day 3 Extraction will be released on a weekly basis.
Football's Resident Showman Makes His Acting Debut
For the past two seasons, Degree Men has been protecting football superstar and risk-taker Chad Johnson on and off the field -- and now, the brand is helping Chad take his next big risk. Johnson will make his acting debut in The Rookie: Day 3 Extraction, playing the part of a FBI surveillance expert codenamed "Agent Ocho," in chapters three and four.
Ultimate Protection for Men Taking Risks
While most men don't need to go on a rescue mission to save their boss, there are times when situations heat up and adrenaline kicks into overdrive. For those stressful situations where keeping cool is key, new Degree Men Absolute Protection will provide unbeaten wetness protection. "Degree Men lives by our commitment to protect men who take risks," said Sam Chadha, marketing director, deodorants, Unilever. "By introducing new Degree Men Absolute Protection and providing action fans with online content they can't wait to see, we're seriously committed to keeping the Degree Men brand sharp and innovative."
The digital shorts, along with the corresponding national commercials, were created and produced by MindShare Entertainment and Science + Fiction. Brightline iTV Marketing Specialists coordinated the on-demand experiences and Story Worldwide coordinated the Web design and production.
The Rookie: Extraction
For more information about The Rookie: Day 3 Extraction, visit www.DegreeRookie.com, Comcast On Demand channel 886 and DirecTV channel 115.
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