Snoop Dogg doing reggae is just a big joke right? Like Joaquin Phoenix pretending to do hip hop? At least to me I think it’s a joke. Snoop Doog, Snoop Lion, whatever he is, I think this is kind of hilarious. Let’s make a “reggae” video with him smoking, girls jiggling their asses, singing in front of mansions and Snoop singing in a Jamaican accent. Rastafari Mother Fuckers!

Noisey, VICE’s premier destination for online music coverage, today debuts the official music video for SNOOP LION’s “Here Comes The King,” off of his forthcoming album REINCARNATED. “Here Comes The King” is produced by Diplo and the Major Lazer production team, and co-written by Angela Hunte, who wrote Alicia Keys’s “Empire State of Mind.”

Accompanying SNOOP LION’s upcoming album is the Reincarnated documentary, which hits theaters March 15th. Filmed during SNOOP LION’s recent trip to Jamaica, the documentary traces the making of the album and the controversial journey of a modern day icon in his spiritual awakening as SNOOP LION.

The highly anticipated feature-length documentary from VICE Films and Snoopadelic Films is directed by Andy Capper, and will premiere in the US at the SXSW Film Conference & Festival.

The film will then open in theaters in select cities on March 15th:

• Sunshine Cinemas – New York City
• Laemmle Monica and City Walk – Los Angeles
• Opera Plaza – San Francisco
• Century – Chicago
• Midtown Art Cinema – Atlanta
• O Cinema – Miami

Watch the official REINCARNATED trailer here.