Band of Horses has confirmed that its surreal 70s biker flick homage “Dilly” will receive its world premiere today exclusively on IMDb. The unprecedented collaboration is IMDb’s first-ever foray into music video premieres. To watch and learn more about the borderline disturbing “Dilly” video, visit http://www.imdb.com/features/bandofhorses
“This is the first of our videos to truly capture the essence of what a day in our personal lives is actually like,” said Band of Horses singer Ben Bridwell.
Directed by Philip Andelman, the mini-epic “Dilly” video (runtime 3:40) is a companion to the track off the band’s self-financed Infinite Arms album (released May 18, 2010 on Brown/Fat Possum/Columbia) which was recently voted one of the best releases of 2010 to date by NPR’s listenership. Shot entirely on location in the Mojave desert, the video pays tribute to the biker films of the ‘70s and contains unexpected elements ranging from synchronized dancing to simulated violence and a eclectic cast comprised of actors and bikers. The “Dilly” video reflects the spirit of creativity and freedom that pervades the Infinite Arms album, which was written, recorded and inspired by different locales across America, including the Mojave desert.
To celebrate this unique video release strategy, the band is making their Infinite Arms album available to fans who visit http://www.imdb.com/features/bandofhorses at a discounted price of $9.99.
Band of Horses’ “Dilly” music video is available for the next 48 hours exclusively on IMDb.com and IMDb’s leading mobile app for iPhone and iPad. This is the first time IMDb has premiered original content via its popular mobile app for iPhone and iPad, which has been installed by more than 8 million users.
Simultaneously, Band of Horses will release an iTunes exclusive digital 45 coupling “Dilly” with “Georgia,” the band’s Cee-Lo cover that recently rallied the Georgia Bulldogs to victory after a four-game losing streak and was lauded by Rolling Stone as “an indie rock pep rally–backed by the University of Georgia Marching band, no less.”