Data Rock to debut new songs at SXSW

Music News | Feb 20th, 2009

Will Headline Emo’s Annex Thursday March 19. New Album Red Set For Release Early This Fall; First Single “Give It Up” Available April 7

The red tracksuits return to North America in 2009 with new shows, new moves and a brand new album.

Norwegian rockers DATAROCK will release their long-awaited and highly anticipated sophomore album RED later this year. However, those lucky ones at SXSW will get an early taste of RED when Datarock headlines both Emo’s Annex Stage on March 19 (Windish Showcase) and The Iheartcomix & Jelly NYC present The Texas Nightclub on March 21.

Additionally, the first single “Give It Up” will be released digitally on April 7. In an early blog to fans, Datarock frontman Fredrik Saroea gave some inside information about the making of RED: “We’ve dug ourselves into the data about the rock of the late seventies & early eighties: the art, the music, the films, the subversive & popular culture, the new theory, the new technology and all that new equipment. The years between ’76 and ’83 are in all ways the peak of cultural evolution. The zenith, the rise and the fall.” The band decreed that all of the equipment used on RED had to be made before 1983. They also called up a new trinity of inspiration. Fela Kuti, Afrika Bambaataa and Kraftwerk were to replace Talking Heads, Devo and Happy Mondays. A bit of West End, a hint of the Caribbean, a dash of West Africa – and whole lot of pulsating post modernity – give RED a spicy new flavor.

Of course, neither scorpions nor rock bands can escape their natures, and during the making of RED, Datarock found their original muses were along for the ride: Gerald Cassale of Devo joined the creative process; the band found themselves sharing stages with the Mondays; and you’ll hear quite a bit of evidence that Datarock’s admiration for the Talking Heads (see the track “True Stories”) remains intact.

Stay tuned for further information regarding the official North American release date for RED, along with tour dates.

Visit www.datarockmusic.com or www.myspace.com/datarock for more details.

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