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Celebration to be held August 26, 2007 at the Troubadour in Los Angeles, benefiting Project MuszEd, limited number of tickets available for fans in the LA area at www.hopelessrecords.com

Van Nuys, CA -June 21, 2007- How often do you hear about a small business with 10 employees donating over one million dollars to charity in the course of running a viable business? That is exactly what San Fernando Valley independent record label Hopeless/Sub City has done since launching its philanthropic label Sub City.

“The concept from the beginning,” says company founder and

President Louis Posen “was to take our company strengths, resources and efforts and combine them with our conscience.”

To commemorate this milestone, Hopeless/Sub City Records is hosting a celebration on August 26th, 2007 at the Troubadour in West Hollywood, CA. The event, to be attended by fans, local politicians, and business leaders, will feature award presentations along with performances by Hopeless/Sub City artists Amber Pacific and All Time Low, as well as a special performance by students of Project MuszEd, the benefiting charity for this special event.

Since the launch of the Sub City imprint in 1999, Hopeless/Sub City has released over 30 albums, created and operated the annual Take Action Tour (celebrating its 7th year running) and now has broken one million dollars in contributions donated to various non-profit organizations. Starting with its first charitable recipient the Foundation Fighting Blindness, chosen due to Posen’s blindness from a retinal disease, Hopeless/Sub City has gone on to raise funds and awareness for more than 50 non-profit organizations including over $100,000 donated to south central Los Angeles drop-in center A Place Called Home, from the sales of the 2002 album “The Illusion of Safety” by break out Sub City artist Thrice.

“Sub City set the bar for all small companies that think they first need to make millions before they can make an impact on social change. From day one Sub City has supported charities with a portion of every dollar going to worthy causes.” says Reese Butler, founder of the Kristin Brooks Hope Center, operator of 1-877-YOUTHLINE, and the Take Action Tour beneficiary for the last 5 Tours.

The Sub City mission statement aims to have an impact that goes beyond music, by subsidizing non-profit organizations while spreading social awareness. And beyond the alternative rock scene, the company has already reached people through press, radio, TV and through local, state, and federal government recognition.

Coinciding with their annual launch of the Take Action Tour, Sub City has presented three press conferences on Capitol Hill; raising young American’s voices on the nation’s need to focus on mental health issues and suicide prevention.

Representative Howard Berman (D-CA) honored the Take Action Tour during the 110th congress, stating:

“We are grateful to Louis and the Tour for helping to fund programs such as the National Suicide Hotline and The Youth America Hotline. These are extremely valuable resources for individuals in times of crisis.”

Along with Take Action press conference keynote speaker Representative Patrick Kennedy (D-RI), Hopeless/Sub City has enjoyed the support of members of the US House of Representatives Howard Berman (D-CA), Grace Napolitano (D-CA), Ed Royce (R-CA), and Tom Osborne (R-NE), and has received recognition and spirit awards from The 110th US Congress, The California State Senate, The City Of Los Angeles, The Orange County Board of Supervisors, The City Of Fullerton, The Foundation Fighting Blindness, The Kristin Brooks Hope Center, A Place Called Home, Crittenton Services, and The Hot Topic Foundation, among others.

“Fans listen closely and care about the words of artists like The Red Jumpsuit Apparatus, Jimmy Eat World, Avenged Sevenfold and many other great bands that have all played the Take Action Tour” says Posen. “Each of us in music has the unique opportunity to reach fans with a message delivered by someone they trust and respect.”

In the spirit of Sub City, the one million dollar celebration will benefit a local Los Angeles non-profit organization, Project MuszEd. Project MuszEd supports inner-city kids, with a talent and passion in music, to have access to post high school education and training which they could not afford on their own. Project MuszEd has developed a partnership with world-renowned Berklee College of Music in Boston, MA to enroll and fund kids from south central Los Angeles. The funds raised at the event will directly benefit the Project MuszEd students performing at the show in their pursuit to attend Berklee. Visit www.projectmuszed.org for more on this organization.

So what’s next for Hopeless/Sub City?

“Our goal with Sub City is not to celebrate, but to continue to find ways to make a bigger impact” says Posen. “We hope to continue growing as people, as a company, and as a community, and we want to play as big of a role as we can in making a difference.”