Ozomatli to host morning radio show in LA – 98.7 FM
Music News | Aug 11th, 2008
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(NYACK NY, AUG 11th) – Southern California s most talked about Alternative Rock Radio Station, 98.7 FM, announced today that L.A. s most talked about homegrown band, Ozomatli, will crack open the mic every weekday to host mornings at the station.
The Ozomatli Morning Show debuts on 98.7FM , August 20th at 6AM.
Authenticity resonates with today s consumer, says Greg Ashlock, Market President, Clear Channel Los Angeles. With Ozo, what you see is what you get. There are no pretenses, just genuine, raw opinions based on their experiences as Los Angeles natives and successful recording artists. Their music appeal is undisputed (they ve won 3 Grammys), their social conscience is widely acknowledged (they were recently named United States Cultural Ambassadors), and they are not new to this side of the radio biz (they have hosted a weekly local music program on Saturday nights on 98.7fm called Ozo-Local since January of this year).
Michael Martin, VP Programming Clear Channel Los Angeles continued, the idea to have Ozo host mornings for 98.7 was really born out of a wouldn t it be cool if… conversation. It just made complete sense. Based on the sound, flow and compelling local content of the Saturday night show, and the spirit Ozomatli has as a group, we knew we had something special there. They are not trying to be disc-jockeys. They are and relate to the 98.7 audience. Given their lifestyle, and perspective on community, music, pop-culture and politics, 98.7 listeners are in for one heck of a morning show.
Ozomatli is a group of six principle members, who were born and raised in Los Angeles and who have been playing, writing and performing together for over 12 years.
Their personal and collaborative struggles have kept them close as a group and drive their creativity. Among other things, the band is known for pioneering Spanish-English mash-ups of hip hop, salsa, cumbia, dub and Middle Eastern funk.
In 2007 the band released their fourth full length studio album, Don t Mess With The Dragon, which received a Grammy nomination, and is described as the group s most cohesive, polished and joyous record to date.
Uli, Ozomatli s sax, clarinet, piano and requinto player, says, When we were first offered the ‘Ozolocal’ show we didn t expect to have as much fun as we did bugging out on the mic and giving people a glimpse into Ozo’s world first hand. Now they re telling us they want us to do this EVERY morning… get ready L.A. cause were hyped and were here to MASH IT UP!!!!!
The band s Manager, Amy Blackman, closed by saying, This band definitely has a gift. Being in a room with them all together is hilarious, and they go from the inane to the intellectual effortlessly in the blink of an eye.
The Ozomatli Morning Show debuts on 98.7FM on Wednesday, August 20th at 6:00AM . Click the link below for more on the bands history and the Ozomatli Morning show on 98.7FM.
www.987fm.com/pages/ozomatlimornings/index.html