Vinnie Fiorello, drummer of ska/punk legends Less Than Jake and owner of Gainesville-based independent label Paper + Plastick Records, is celebrating his birthday in style this year. To commemorate, the music industry vet is giving away P+P digital catalog (except the latest release, Shook Ones’ The Unquotable A.M.H.) to the first 200 loyal fans that visit www.audiblediversiongroup.com/paperandplastick/browse/DigitalReleases at 3PM EST.
“My birthday seemed like a logical day to do this” admits Fiorello. “While I’m celebrating with tacos and beer, people can celebrate with some of my best friends and favorite bands on P +P.”
“I’m doing this because I want to share the music I love. Maybe you heard the band name or maybe you heard a song or two… so now is the time to dive into the P+P catalog for free at 3,” he says. A lucky 200 fans will receive over 80 free tracks, from artists such as Foundation, Farewell Continental, Gatorface, We Are The Union, Assassinate The Scientist, Protagonist, Blacklist Royals, Landmines, Coffee Project and Andrew Dost.
P+P’s newest release, from Seattle’s burgeoning melodic hardcore standouts Shook Ones, is garnering praise from ALTERNATIVE PRESS (“[Shook Ones] play with a gruff, Chuck Ragan-channeling passion, write songs with guitar tones that Bob Mould might find beautiful and embrace all the tensions of the term ‘pop-punk’ with a Dan Yemin-approved batch of visceral melodies”) and IGN.com who named the band one of the “10 Must Hear Hardcore Bands” in 2009. Upcoming releases from the label include new music from Cheap Girls, We Are The Union, Blacklist Royals and lots more to be announced soon.
Fiorello, whose label experience dates back to 1996 when he co-founded Fueled By Ramen, was recently featured as a 2009 Innovator by Alternative Press for his ability to embrace “the changing music industry and culture [by) anticipating what’s to come.” The all vinyl/all digital label is innovating music distribution by releasing vinyl and high-quality MP3’s exclusively through the label’s webstore weeks before it is released in independent music shops and digital distributers. With the focus on quality packaging, stunning artwork, heartfelt music, and dedication to fans, Paper + Plastick is a unique label. As A Wilhelm Scream guitarist/vocalist Trevor Reilly says of Fiorello, “He’d never say it but I think the dude’s trying to save punk rock as we know it. I really do.”