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After 40 years of standing out from other magazines, Rolling Stone Magazine is shrinking it’s publication to look like everyone else. This will help with production costs and other things.

From Yahoo:
NEW YORK Rolling Stone magazine is shrinking with the times.

After more than four decades of standing out with a larger format than other magazines, it will step back and look like everyone else starting with the Oct. 30 issue, due out this week.

The adoption of a standard format could boost single-copy sales and reduce production costs for advertising inserts such as scent strips and tear-out postcards. The magazine says any cost savings, though, will be offset by the inclusion of more pages and the shift to thicker, glossier paper.

Like other devoted readers, Eddie Ward, 35, said he will miss the old format, which was an inch taller and two inches wider. But he looks forward to the change and might even buy a “more fashionable” bag to carry his belongings.

Read the full article news.yahoo.com/s/ap/20081014/ap_en_ot/shrinking_rolling_stone#fullhere.