launches first-ever mp3 discovery site by Indie labels

Music News | Oct 13th, 2011

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Labels like Anti-,Fat Wreck Chords, Kill Rock Stars, Sub Pop, Century Media, Daptone, and Side One Dummy Among 30+ Labels will be releasing songs on, a new website that is curated by indie record labels like the ones mentioned above. It’s a music discovery type of website. Sounds like a good idea to me. Press release is below.

Rabid music fans often look at what their favorite record labels are releasing to discover new music. Building on this relationship, has announced a partnership with over 30 independent labels to create a digital newsstand where, every week, the site will offer users a free filtered environment to play and download new songs weeks in advance of release. This first-ever music social network is curated by independent labels, such as Anti-, Sub Pop, Kill Rock Stars, New Century Media, Daptone Records, and Side One Dummy. View a full list here:

With a free one-time sign-up, a user can play and download unlimited free MP3s, use a built-in widget to embed songs or playlists, create and swap customizable playlists with other users, and share new finds over Facebook, Twitter, email, or over 340 other social networks. Using the “Follow” feature, users will have new music delivered to them directly from the record label or artist before release date. Users can also follow each other, filtering new music through their friend’s tastes.

Created by Bill Armstrong of Side One Dummy Records, is designed as a place to discover great new music and get his artists noticed above the static. “As a fan, I felt that new music wasn’t being organized in a way that made it easy to find.” From a label perspective, Armstrong’s solution was to create a music discovery community with other independent labels. “I wanted a filtered environment with what I consider other high quality artists who might share similar or even some of the same fans.”

Cathy Bauer of Daptone Records explains, “TheNewRecord approaches the digital promotions arena with a focus on selling records, tapping into the familiarity of the social environment, and ultimately driving people to our store. Which is why we are into it!” Jim Mahoney, VP of industry group The American Association of Independent Music (A2IM), adds, “Every A2IM’er I know who has seen how TheNewRecord works has been blown away.”

TheNewRecord’s launch will be limited to North America. Stay tuned for more announcements of exclusive new releases and new label partners.


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