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Following the lead of the motion picture industry, Victory Records debuts new pre-release, audio-visual, interactive and viral album promotion medium.

CHICAGO, IL. June 21, 2007 Victory Records, Inc., the top independent rock label in the United States, announces the use of Album Trailers as a new promotional medium.

Album Trailers are a new way to launch an album. Is it a website? Is it a commercial? Does it make me curious? Can it be shared? Is it viral? Is it interactive? Is it fun? Is it engaging? Does it have information? Is there something in it for me’? Am I entertained by it? The answer to all of these is questions is a resounding- yes.

Our entire world has become more communal and interactive. We are all increasingly intertwined by various forms of technology. Album Trailers marries this reality into an online, interactive platform for promoting new artists and music. Victory Records’ debut Album Trailer is for Silverstein’s forthcoming album, Arrivals & Departures’, in stores July 3.

Album Trailers are free and include the following features:

Background changes based on the user’s local time

Countdown to the album’s release date

Video game influenced features triggered by the use of your mouse

Interactive content that leads to additional content

A contest component

Tour information

Music videos

Photos

Background information on the artist

Pre-Ordering information with bonus content

A hidden “album teaser”

Links to various other artist related destinations

Code that can be copied onto the user’s websites and social networking pages

Dynamic, moving visuals

Additional surprise content

Album Trailers subscribe to the same methodology that inspired the development of VictorStream, Victory’s free, proprietary digital media player. That methodology is to make music more engagingly entertaining, viral and community driven built off of an interactive platform.

View the album trailers www.victoryrecords.com/AlbumTrailershere.