Dirty Heads partnered with crowdsourcing content app Cinebody and let their fans film themselves singing to their new single “Visions” as well as just random shots of them at their concerts. The band invited their fans to upload footage of themselves before, during and after attending their concerts and clips featuring “Visions” through the Cinebody app. After receiving a record number of submissions from over 1500 fans from 99 cities across the world, the official fan generated music video for “Visions” can be watched below.
“The fans get to see into our lives behind the scenes online and at shows so it’s really cool to see what goes on behind the scenes with them on the way and at the show,” singer Jared Watson explained. “It really makes it so special. It’s the best reward.”
“Dirty Heads are the most fun and most forward thinking group we’ve worked with,” said Cinebody CEO Scott McDonald. “They immediately saw Cinebody as a new and intimate way of engaging with their fanbase. That provided the spark for the “Visions” music video, which features hundreds of authentic clips from hundreds of fans. Using Cinebody, artists can create video directly with their fans from anywhere in the world. It’s an entirely new level of engagement that is optimized for the music industry.”