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This February, LP33.tv the on demand new music TV website has announced its official sponsorship of the world s leading music festival SXSW 09 (South by Southwest). LP33.tv s SXSW news channel www.LP33.tv/sxsw, will bring music lovers all the news, music, gossip, interviews and videos from the festival, straight to the computer screen.

Hosting the channel will be the talented Catalina Guirado-Cheadle (Cat). Cat will be leading a music-mad team of experts, to ensure fans get access to the bands through exclusive band interviews, behind the scene coverage, artist-provided music videos, hour by hour video blogs and other news throughout the festival. SXSW 09 festival runs from 18th 22nd March in the heart of the US deep south, heralding all the new talent the globe has to offer from rock to electronic. Staying one step ahead of the game; LP33.tv is in full swing in the run up to the festival with online previews, visit www.lp33.tv/sxsw. Head of LP33.tv s A&R, Michael Rosenblatt, the man who signed Madonna and currently working with Cat, says I m psyched to check out the best music talent at SXSW, and help them tell their story through LP33!

LP33.tv is serious about music; it s the free, fun and entertaining service to search for and discover new bands, acts and solo artists. With categories including Rock, Pop, Americana (music connected with America), Electronic and a section devoted to SXSW, LP33.tv prides itself on hosting the hottest new music from across the globe.

SXSW is one of the US most famous music festivals with a whole host of LP33.tv unsigned bands playing (check out www.lp33.tv.sxsw for its bands); which again this year takes over Austin, Texas for five days. At the heart of the festival is 6th Street where its venues will be buzzing with crowds of music fans, rocking out. Cat s team will be at 6th Street, daily, fresh from the gigs and artist interviews, chatting to festival goers and videoing the action to get all the news, drumsticks and plectrums they can grab.

Cat says We are the place to discover unsigned and emerging artists. It s my responsibility to find the latest talent for LP33.tv, and to help nurture all LP33 artists including their videos and featured segments on the site. As someone who s been on the other side, signed to Universal as a singer/songwriter, recording albums and promoting my own music, I know what musicians are up against so I m excited to be in a position to help our talented artists stand out from the crowd.

Chief Creative Officer Vlad Lodzinski comments, There is nothing that replaces being at a live music event, but we ll aim to capture the excitement and breadth of the conference and festival. It features around 2,000 of the world s best emerging artists and we ll be fielding a 25+ strong production team.