Proud Los Angeles natives The Briggs will perform live at their hometown’s super venue, the Staples Center, in honor of the Los Angeles Kings. The Kings are slated to host at least two of this season’s NHL playoff games on home ice against the Vancouver Canucks beginning Monday, April 19th at 7:00 PM Pacific, airing live on Fox Sports.
“This is LA,” from The Briggs’ Come All You Madmen LP (SideOneDummy Records), became the Kings’ official theme song in 2008. The riotous anthem is played at all home games and is used in television promotional spots for the team. A special TV and Radio ad campaign featuring “This is LA” and The Briggs is currently airing for the 2010 playoff season.
Exclusive Briggs/Kings T-shirts have been created by the sports team and will be for sale at the Staples Center’s playoff games. Fans will also be able to purchase the band’s Come all you Madmen CD from the venue’s gift shop and merchandise booths throughout the playoff Season.
The Briggs will perform in the main arena at several points during the home games in addition to doing in-person signings at the merchandise booth during the second intermission of each game. They will also be interviewed live on Fox Sports during the first intermission of the King’s first home game (Game 3 of the playoffs).
Briggs frontmen, brothers Jason and Joey LaRocca, couldn’t be happier to support their home team. “This really means a lot to us,” says Joey, whose torso appropriately dons a large “LA” tattoo. “We love our hometown and are huge Kings fans.”